Berlin, DE
Salsa Boy
Sascha Mayer
- Flagship
- Salsa Boy 01
A one-person Berlin project with a straight face and a bold claim printed on the label: 'Berlin's premium chilli sauce.' The sauce itself is fermented jalapeño and cayenne, finished with fresh lime.
For press
Story angles
- A one-person Berlin project making a big claim on the label.
- Single-maker premium positioning: 'Berlin's premium chilli sauce'.
- Fermented jalapeño, cayenne and lime, bottled in small runs in Berlin.
In the maker's own words
- Flagship
- Salsa Boy 01
- Heat
- 2/10
- Story
- Two weeks of fermented jalapeños and cayenne for a deep, umami-rich foundation, rounded off with fresh lime.
Get your press pass
Meet Salsa Boy in person at the industry preview, before the public doors. Press and creators can add a sample box too. Name and email to start.
Regarding Salsa Boy
← Makers
Photos: Berlin Chili Fest