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Salsa Boy at Berlin Chili Fest

Berlin, DE

Salsa Boy

Sascha Mayer

Flagship
Salsa Boy 01

A one-person Berlin project with a straight face and a bold claim printed on the label: 'Berlin's premium chilli sauce.' The sauce itself is fermented jalapeño and cayenne, finished with fresh lime.

For press

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Story angles

  • A one-person Berlin project making a big claim on the label.
  • Single-maker premium positioning: 'Berlin's premium chilli sauce'.
  • Fermented jalapeño, cayenne and lime, bottled in small runs in Berlin.

In the maker's own words

Flagship
Salsa Boy 01
Heat
2/10
Story
Two weeks of fermented jalapeños and cayenne for a deep, umami-rich foundation, rounded off with fresh lime.

Get your press pass

Meet Salsa Boy in person at the industry preview, before the public doors. Press and creators can add a sample box too. Name and email to start.

Regarding Salsa Boy

The Berlin Chili Fest industry preview at the December edition, plus entry for the whole festival weekend. The date and venue are being confirmed and we will email them to you. Start with your name and email.

Your details go to the European Heat Council to arrange your pass. We use them only for that. What we do with your details · Pass terms

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Photos: Berlin Chili Fest